★Architectural Automation · KNX Integrator
Moorgen.Automation that reads as architecture.
Moorgen is the smart-home platform for projects where the touch panels are part of the interior design conversation. Glass-front and brushed-metal panels in finishes interior designers actually specify. Built on KNX, the international standard for home automation.
Why Moorgen
The automation system the architect was going to ask about.
- 01
Architectural panels
Glass-front, brushed-metal, and machined-aluminum finishes designed to match interior hardware specifications. Embedded displays sit flush with the wall rather than protruding. Physical capacitive buttons where the design calls for them.
- 02
KNX standard
Built on the international KNX protocol — vendor-agnostic, future-proof, the same standard used across European luxury residential construction for thirty years. Open by design; the home is never locked to one manufacturer.
- 03
Whole-home scope
Lighting, shades, climate, AV control, intercom, security, energy metering — all on one unified KNX backbone. The Moorgen panels are the interface; the system underneath orchestrates everything.
- 04
Designer-first material set
Available in finishes that match cabinet hardware, faucet trims, and door furniture. The panels feel like part of the architectural specification, not consumer electronics.
Architectural touch panels
Specified the way cabinet hardware is.
In-wall glass and brushed-metal panels in 4-to-15-inch sizes, in finishes specified by the interior designer. Embedded displays flush with the wall surface. Physical buttons where the design calls for tactile control. Backlit only when the room demands it.
KNX lighting + shades
One backbone. Every fixture.
Whole-home dimming and shade orchestration on the KNX backbone. Daylight harvesting, astronomical-clock-driven shade schedules, scene-based palette control. Pair with Lutron HomeWorks underneath when the project wants Lutron's dimmer reference quality at the actuator layer.
Audio + intercom
The home talks to itself.
Whole-home audio matrix control. Built-in intercom between Moorgen panels — kitchen panel rings the master bedroom panel; door-station feed lands on the panel nearest the family room. Architecturally integrated; not an app to remember to open.
Climate + security
Per-room, panel-side, integrated.
HVAC zone control, per-room setpoints, humidity-coupled fan logic, geofenced presets — all surfaced through the Moorgen panels. Security system status + camera feeds optionally embedded; physical arm/disarm at the panel nearest the entry door.
An architectural investment
Why Moorgen still belongs at year fifteen.
KNX is open.
The home is never locked to one manufacturer. KNX-certified replacement hardware can be sourced from dozens of European and Asian manufacturers if Moorgen ever discontinues a specific panel model. Compare to closed proprietary systems where a discontinued processor strands the install.
Material longevity.
Glass and brushed metal don't age the way plastic does. The panel installed in 2026 looks the same in 2046. Compare to consumer touch panels that yellow, scratch, and feel dated within five years.
Standards-based programming.
KNX programming is documented through international standards. Any KNX-certified integrator can pick up the project file and continue the work. Moorgen specifically maintains software tooling that any KNX integrator recognizes.
Best for
Where Moorgen belongs.
Architecturally-led new construction
Projects where the architect and interior designer are specifying every material in the room — and the smart-home panels need to be part of that specification, not a contrasting tech layer.
Owners familiar with KNX
Buyers who lived with KNX-based automation in a previous European or Asian home and want the same standards-based system in their Kansas City build — not a North-American proprietary alternative.
Designer-driven projects
When the smart-home interface needs to read as architectural hardware (door pulls, light switches, faucet trims) rather than consumer electronics. (DANIEL: tighten this audience description if you want to be more specific.)
Recent installs
Moorgen + KNX in Kansas City homes.
DANIEL: replace gallery with real Moorgen-specific install photos when available. The current images are generic smart-home / lighting shots used as placeholders.
Moorgen exists for the projects where the interior designer is going to ask, on the third meeting, whether the touch panels can be specified the same way the cabinet hardware is. With Control4 or Crestron the answer is partial. With Moorgen the answer is yes — the panels ARE the specification. For an architecturally-led build, that's the difference between technology that intrudes and technology that belongs.
— Daniel Alon · Founder · IntegrateIT
DANIEL: review + revise this quote to match your actual voice on Moorgen.
Common questions
What is Moorgen?
Moorgen is a premium smart-home automation manufacturer specializing in architectural-grade touch panels and whole-home control. Built on the KNX protocol (the international standard for residential + commercial building automation), Moorgen panels feature glass-front and brushed-metal finishes intended to read as part of the interior design rather than as a separate technology layer.
What is KNX, and why does it matter?
KNX is the open, international standard for home + building automation — used across Europe and Asia for decades, and increasingly adopted on luxury North American projects. The advantage of KNX over closed proprietary protocols: every certified device speaks the same language. A KNX home can mix Moorgen touch panels with KNX-compliant lighting, shades, HVAC, and metering from any other manufacturer — no driver compatibility limits.
How does Moorgen compare to Control4 or Crestron?
Different design philosophy. Control4 prioritizes broad device support (6,000+ drivers, mostly North-American consumer-AV gear). Crestron prioritizes bespoke custom programming. Moorgen prioritizes the visual and material design of the in-wall touch panels themselves — they're intended to feel like architectural hardware (think door pulls or light switches), not consumer electronics. Best-fit projects are new-construction homes where the interior designer is specifying every material in the room.
How much does a Moorgen system cost?
Pricing varies meaningfully by panel selection (Moorgen offers a wide range of finishes, sizes, and embedded-display options). A representative new-construction install with Moorgen panels + KNX lighting + shades runs roughly $35-95k for a $1-3M home; estate-scale projects scale higher. (DANIEL: confirm price anchor + ranges before launch.)
Can Moorgen integrate with Lutron or other lighting brands?
Yes, through the KNX standard. Many Moorgen installs use KNX-certified lighting actuators underneath; some pair Lutron HomeWorks running its own protocol with Moorgen on top as the unified control surface via a gateway. Daniel recommends the architecture per project — sometimes pure KNX, sometimes a hybrid.
Who should consider Moorgen?
Architecturally-led new construction projects where the touch panels themselves are part of the design vocabulary. Owners moving from a European or Asian high-end home and familiar with KNX-based automation. Designers specifying glass and brushed-metal interior hardware who want the smart-home controls to match.
See Moorgen panels in the material before you commit.
The Moorgen catalog photos don't do the panels justice — the material quality only reads in person. Daniel arranges sample-panel reviews for prospective Moorgen projects so you see, touch, and weigh the actual finishes before they're specified into the project.